Sensory Experience in Retail

Understanding what triggers the emotions and behaviors that you desire in your customers may be as simple as using your eyes and ears.

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Zombie Consumers! Place Your Products Accordingly!

In that moment, me at the vending machine, the person at the checkout stand guiltily grabbing the candy bar – we´ve both succumbed to our System 1 emotional reactions; we have essentially lost our ability to think rationally in that moment and have become, what I like to call, zombie consumers.

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