Understanding what triggers the emotions and behaviors that you desire in your customers may be as simple as using your eyes and ears.
In his book, Why We Buy, Paco Underhill describes many ways retailers can create a superior shopping experience for their customers by focusing on the way customers behave. His advice, while […]
This blog entry serves to raise a question; Can marketing messages, delivered repeatedly over a long period affect the way our children make decision in the future? Studies into how […]