This blog entry serves to raise a question; Can marketing messages, delivered repeatedly over a long period affect the way our children make decision in the future? Studies into how […]
As a grocer, Carrefour excels at providing a wide variety of products. But as a one-stop shopping experience they have a lot of room for improvement. The visit is rather […]
In that moment, me at the vending machine, the person at the checkout stand guiltily grabbing the candy bar – we´ve both succumbed to our System 1 emotional reactions; we have essentially lost our ability to think rationally in that moment and have become, what I like to call, zombie consumers.