To optimize your YouTube In-Stream videos, make sure it’s the right message at the right time.
I come across interesting charts and articles all the time but I recently stumbled over a visualization of what types of emails are opened and which are destined for the […]
A discussion in my Emerging Media and Mobile Marketing class reminded me of an article I read last May in BusinessWeek about a study on eye tracking using heat maps, […]
Understanding what triggers the emotions and behaviors that you desire in your customers may be as simple as using your eyes and ears.
Scrolling along my Twitterfeed I came across an HBR article about how the Royal Marines manage risk. Reading about how the Marines prepare for the uncertainty by subjecting recruits to […]
In his book, Why We Buy, Paco Underhill describes many ways retailers can create a superior shopping experience for their customers by focusing on the way customers behave. His advice, while […]
can other marketers stake their a claim in our brains and into our imagined memories?
Does Design Thinking disrupt intuition and inspiration? That’s the argument made by Robin Lanahan in this small piece in PSFK but if that’s true, how do I account for my […]