About

This Blog is written by Tracey Gill Miller, and April Lisonbee, friends who met while getting their MBA in Madrid at IE Business School. Our curiosity was piqued when Patrick S. Renvoise, founder of Sales Brain came to speak at our school about Behavioral Sciences and Neuromarketing. We set out to explore this fascinating new area of marketing and apply it to real world examples; the result is this blog. Enjoy!

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