Understanding what triggers the emotions and behaviors that you desire in your customers may be as simple as using your eyes and ears.
Scrolling along my Twitterfeed I came across an HBR article about how the Royal Marines manage risk. Reading about how the Marines prepare for the uncertainty by subjecting recruits to […]
In his book, Why We Buy, Paco Underhill describes many ways retailers can create a superior shopping experience for their customers by focusing on the way customers behave. His advice, while […]